![]() ![]() Of course, if you’re buying an email list, you’re not complying with these requirements. In short, you can only contact people who have given their explicit consent to be contacted, or, in some cases, people with whom you have an existing business relationship. ![]() The first one is that citizens must provide their consent before you can email them. The CASL (Canada Anti Spam Law) set precise rules for commercial messages. The Rules in CanadaĬanada maintains one of the strictest positions when it comes to email lists. To avoid that pitfall, make sure to exclude all the people who have opted out from your communications. One of the main risks, if you’re buying or renting an email list, is contacting people who’ve previously asked to be removed from your list. Identify the message as an advertisement.Include an opt-out mechanism and honor opt-out requests promptly.Don’t use false or misleading header information.The law makes it possible to buy or rent email lists, as it doesn’t require you to get the recipients’ consent before contacting them.īut for the email to comply with the law, you have to observe the following rules: The rules that apply to commercial emails were defined in 2003 in the CAN-SPAM act. Here’s what he told me about what’s legal in the US. To understand what is acceptable in the North American zone, I spoke with Travis, a lawyer working in the compliance department of a prominent American bank (and yes, he wanted to remain anonymous). Sample Google The Rules in the United States Let’s review what the law says in North America and Europe. Is It Legal to Buy or Rent an Email List?Ī quick Google search returns a lot of promising results…But this doesn’t mean it’s legal. ![]() That’s probably why legislators chose to define rules for this kind of activity. See? I feel like I still don’t know how they collected the data or if I have the right to contact the people on their lists… Here’s a page from a prominent player in the field that explains their policies: Most companies selling marketing data don’t clarify how the data is collected.
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